Which film is right for you?
Choose your format and style — we'll show you the matching films. If you're not sure yet, we'll help you below.
Choose your film type
35mm is the most common — we recommend it for beginners. 120 gives a larger negative and more detailed images.
Black & White – 35mm
The classic choice. Forgiving, easy to develop at home — ideal for getting started and street photography.
View →Color – 35mm
Lifelike colors for everyday shooting. The most popular format in color too.
View →Black & White roll film
Medium format, larger negative and outstanding detail for advanced shooters.
View →Color roll film
Medium format color film — for studio and landscape photography, maximum quality.
View →Instax film
Instant, hand-held prints. Perfect for parties, gifts, and quick memories.
View →All films
Just want to browse? All our films in one place, with filtering.
View all →Not sure which one to choose?
Send us a few words about what and how you want to shoot — we'll help you pick the right film.
Feel the film before you order.
It matters which roll you load. Pick a mood, see what it gives back.